| 11 Ways to Get More Boot Camp Clients, Profits and Retention, And a Kick Ass Lifestyle |
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| Saturday, 24 December 2011 | |
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You are sitting there perhaps scratching your head and thinking hard why your boot camp marketing efforts are going up in smoke. You have been in business and things are not going your way. Now, any businesses will either live or die down, and there are reasons over either way. Before you thrown in the towel, I am going to teach you how to revamp your boot camp marketing strategies, get more clients with high retention, swell profits and live large! As we get on to the 11 great ways of boot camp marketing, you need to keep in mind that boot camp is one of the most lucrative businesses you can do. It is one of the easiest, fastest, effective and most economical means of making money in the fitness business. This is not a hard science to venture into, is it? All you need is to get your fitness marketing ideas right. You need to know how to sell fitness services to your favor. Show your clients that you will MAKE it. The more your clients see confidence in you, the more confident they will be in coming back. Else, no client would want to be associated with a business, which is going to CLOSE! If you have the right plan in place, there is no reason why you should not live that kick-ass lifestyle; just as your business is supposed to make you live. Now, here are the 11 things you could be missing in your boot camp marketing recipe: 1. Sell as if you will never sell again: - Make sure that your boot camp business is using Electronic Fund Transfer or debit card for efficiency. This will make periodic payments easier to receive - a great plus even to your clients. EFT is one strategy that will add confidence in your clients and inspire them to come for more. 2. Mind your packaging: - I would recommend that you sell longer packages to your clients first, rather that month-to-month programs. Clients who stay with you for longer programs are more likely to stay with you longer. It is understood that more income flows from clients with longer commitments than the short period clients, and this will give you a chance to concentrate on delivering services that will have an impact in their lives. 3. Don't chase you dreams, have goals: - Before you start your business, have clearly defined goals. Set a goal on the number of client you want to start with in the first, second or third month in business. How are you going to achieve that goal? How much money do you expect to earn as capital? Are you going to hire a trainer, and where are you going to get him? 4. Diversify you boot camp marketing strategies: - Consider offline fitness marketing channels such as billboards, prints ads, direct mail, charity drives, referrals, competition programs and gifts. 5. Make use of online fitness advertising: - Create your presence in Facebook, Craig's list, search engine optimization, pay-per-click ads, direct response websites and endorsed email marketing. 6. Don't be Cheap! - One of the biggest mistakes that fitness trainers do is lower their prices desperately. You may ask; "How am I going to compete with gyms charging this much?" Well, you may be competing with gyms, but is that the value of services you are offering? 7. Learn to close sales -No matter how good you are in marketing, if you can't close a sale from people who are calling and mailing to ask about your boot camp, then you can never bring about money. 8. Be a good client keeper: -All your efforts in marketing and sales are in vain if you cannot retain a client. It is like pouring water in a bathtub that has four open drains! If you want to retain clients, give them good services, show them love - reward them. 9. Take rest: -Do not become a slave of your business. We work in order to live a certain life. So, take time off and enjoy your rest. This will give you new energy. 10. Reward yourself: -Every time you achieve a goal, reward yourself. Keep setting goals that are achievable to you, and pat yourself every time to crack them. Next, set a bigger goal and work towards it. 11. Embrace change: -Make use of modern marketing and sales systems in your business. Have a good website and process systems that can make you money even when you are away. About the Author: Keyword Tags: fitness marketing, boot camp, how to sell fitness, advertising fitness, boot camp marketing |
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